Sales Manager - Fire & Rescue

JOIN VIKING - and become a lifesaver

Do you have experience in sales and market development, and do you enjoy building strong customer relationships? Then you might be the right match for our position as Sales Manager – Fire & Rescue.

At VIKING, quality and safety are top priorities, reflected in our high level of ambition. We are proud to be one of the world’s leading suppliers of safety products, solutions, and services to the global maritime industry.

Safety is at the core of everything we do, and our mission is to protect and save human lives.

About VIKING Fire & Rescue

With decades of experience, VIKING is recognized as a global frontrunner in designing and producing advanced protective clothing and equipment for professional firefighters and rescue personnel.

Our Fire & Rescue division is dedicated to developing state-of-the-art protective solutions that meet the needs of modern fire and rescue services worldwide. We combine deep material expertise, technical innovation, and a constant focus on safety to create gear that offers maximum protection without compromising comfort or mobility.

Our continuous research and development ensure that our products remain at the forefront of safety and performance — especially within the growing field of particle protection.

Are you ready to come aboard?

As our new Sales Manager, you will play a key role in promoting VIKING Fire’s products and expanding our market presence in the Netherlands (primary focus), as well as Spain, Portugal, Poland, and Slovenia / Croatia. Over time, additional markets may be added.

You will work closely with both direct customers and our network of distributors, agents, and partners. Your role includes tender participation, opportunity scoping, and project-based sales — all in close collaboration with internal specialists who support you with deep product knowledge.

You will be part of the business unit Fire Sales and report to our Sr. Director for Global Fire & Rescue, Lars Kersting. The position is based at our headquarters in Esbjerg with a flexible working culture and the possibility of working from home.

If you thrive in an international, outgoing role and enjoy driving sales of technical solutions, this is a unique opportunity to join a global company with a clear mission : saving lives.

Your primary responsibilities

Drive sales and market development in designated countries

Build and maintain strong relationships with fire departments, distributors, and partners

Prepare quotations and participate in tender processes

Collaborate closely with internal product and technical specialists

Assess customer needs and match them with the right solutions

Participate in trade shows, workshops, and customer visits

Identify new opportunities and emerging trends within your markets

You should expect approximately 30 travel days per year.

Your profile

We are looking for a commercially driven sales professional with experience from a similar international role. You may come from the textile industry, the fire service, the military — or a different technical field. Most importantly, you have the ability to build trust, understand complex customer needs, and drive long-term sales.

We expect that you :

Have experience with B2B sales, ideally with technical products

Are familiar with tender-based processes

Work independently, proactively, and with a high level of curiosity

Speak and write English fluently (additional languages are an advantage)

Your personality matters. You are structured, trustworthy, and motivated by building relationships across cultures and markets.

We offer

We offer an attractive position where you can grow professionally and personally alongside skilled colleagues who value job satisfaction and a healthy work environment.

VIKING has a strong culture and gives room for the individual — because we know that everyone contributes something unique.

We have a flexible approach to working from home. However, this position will primarily be carried out from our headquarters in Esbjerg, with the option of homeworking days by agreement with your manager.

In addition, we offer :

A strong focus on well-being and work-life balance

Health insurance

Discount agreements with local shops

An active staff association that organizes social events

… did we mention that we have the best canteen in Esbjerg?

Access to an on-site fitness center, free massage, and physiotherapy

Would you like to become part of VIKING?

All applications must be submitted online via the “apply now” link in the job posting and will be handled confidentially. We conduct interviews on an ongoing basis and encourage you to apply as soon as possible.

For questions regarding the position, please contact HR Business Partner, People & Organization, Tina Koldig, at +45 23887500.

Learn more at www.VIKING-life.com