Global Product Marketing Manager, Aortic

Why Join Us

Why Youll Love Working at Cook
At Cook we believe in taking care of our people so they can take care of others. As a global family-owned company that has been improving patients lives since 1963 were committed to doing business with integrity and making a positive impact in the communities where we live and work.

Were guided by strong ethical standards and core values and we believe the best ideas come from creating solutions together. Our company culture values every voice brings together inclusive teams who collaborate well and encourages learning and innovation. When you join Cook youre not just starting a job youre building a career with purpose in a company that invests in you.

What You Can Expect at Cook
These are some ways we support our people across Cook:

• Meaningful work & strong values:Contribute to improving patient care globally in a company known for high ethical standards and integrity.
• Competitive rewards & security:Competitive performance-related compensation and benefits that support your health and financial wellbeing.
• Flexibility& time off:Paid time off holidays and hybrid or remote work options for many jobs where possible.
• Growth&development:Learning opportunities educational assistance and development programs to help you grow your skills and career.
• Wellbeing & community:Health and wellness initiatives social activities and community engagement that help you feel connected and supported.

Benefits and programs vary by country and job. Our recruiters can provide more information about the specific benefits and programs available in your location.

Overview

The Product Marketing Manager 2 is a strategic global marketing role supporting Cook Medicals Aortic specialty across the product lifecycle driving company and product brand positioning to achieve business goals. This role is responsible for developing marketing strategies for the Aortic global specialty that align with the specialtys business goals and the companys brand strategy. The position is global in scope and Cook Medical is open to location for the right candidate.

Find out more about Cook Medical here

Responsibilities

• Collaborates with senior specialty leadership to link and align priorities projects and plans within the specialty.
• Influences specialty business strategy and direction.
• Aligns mid-term marketing strategy and annual marketing plans to drive business goals brand strategy and brand perception improvement.
• Develops global go-to-market strategy in close collaboration with product management sales and global functions.
• Develop value proposition claims and messaging in alignment with brand guidelines.
• Ensures successful execution of global and regional product launches.
• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans.
• Review and approve campaign tactics and marketing materials using a solid understanding of advertising and promotions compliance.
• Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy.
• Establishes objectives for campaigns and channels including customer meetings and events.
• Provides measurable input to marketing and specialty processes systems and operational plans.
• Able to work independently to understand root causes for a variety of unique and difficult issues.
• Manages large complex marketing initiatives of strategic importance involving cross-functional teams.
• Foster and maintain a workplace culture respectful and supportive of individual differences.
• Must work and interact effectively and professionally with and for others throughout various levels of the global organization.
• Must maintain company values policies and standards.
• Must have effective oral and written communication skills
• Ensure that Cooks Code of Conduct is considered in all business matters carried out on Cooks behalf.

Qualifications

Bachelors degree required in marketing science or business
Minimum of 10 years of relevant experience in strategic marketing
Experience in developing effective marketing strategies and plans that drive business goals
Global and domestic travel will be required

Analytical and problem-solving skills with an operations mindset
Experience working with sales and marketing teams
Experience in brand management and product marketing

Experience in brand management and product marketing

#LI-Remote

Required Experience:

Manager

Employment Type : Full-Time
Department / Functional Area: Marketing
Experience: years
Vacancy: 1