Head of Marketing (Copenhagen)

Location: Copenhagen, Denmark | Relocation assistance available

We are looking for a hands-on and ambitious Head of Marketing to join a growing affiliate marketing company based in Copenhagen.

This is an ideal opportunity for someone ready to take the next step in their career — either moving into their first Head of Marketing position or with limited previous leadership experience.

The Role

You will take ownership of the marketing function, leading a small team and driving high-performance execution across Paid Media and Email Marketing.

The focus is on sustainable growth, ROI, revenue and maximising First-Time Deposits (FTDs). You will be expected to bring new ideas, improve existing campaigns and processes, and identify new opportunities for growth.

The role is highly hands-on and requires someone who can work independently, move quickly and adapt to changes in platforms, regulations, technology and market conditions.

Key Responsibilities

• Build and scale Paid Media strategies across relevant channels and markets

• Drive execution of Paid Media and Email Marketing campaigns with a strong focus on ROI, FTDs and revenue

• Develop and optimise automated email journeys, segmentation and lifecycle campaigns

• Use AI, automation and data to improve optimisation, personalisation and campaign performance

• Work confidently across advertising platforms, CRM systems, analytics tools and marketing technologies

• Identify and develop new revenue opportunities and marketing channels

• Ensure marketing activities comply with relevant iGaming advertising regulations

• Lead and motivate a small marketing team while maintaining a hands-on approach

• Continuously improve processes, customer journeys and campaign performance

• Collaborate with other departments to ensure effective execution and alignment with company goals

• Bring a culture of creativity, data-driven decision making and continuous improvement

What We're Looking For

• Strong hands-on experience in Paid Media and Email Marketing

• Experience within iGaming is preferred, although relevant experience from Crypto or similar industries will also be considered

• Ambitious and ready to take the next step into a leadership role

• Proactive, independent and highly detail-oriented

• Strong commercial and analytical mindset, with a focus on performance and ROI

• Comfortable working with AI, automation, data and multiple marketing platforms

• Someone who brings new ideas and takes ownership, rather than simply maintaining existing processes

What’s Offered

• Copenhagen, Denmark

• Relocation assistance available

• Salary depending on experience, with up to approximately €80,000-120,000 for an exceptional profile

• Opportunity to take full ownership of the marketing function and make a significant impact

• A hands-on role within a growing international affiliate marketing company