Mutti Nordics – Key Account Manager (KAM) Denmark

Would you describe yourself as an experienced, engaged and driven Key Account Manager with vast experience from FMCG and the Danish Retail / Grocery Trade? Are you ready for the next step in your career and open for an exciting opportunity to join Mutti on the journey of building the worlds most loved premium tomato brand? If you want to be inspired by Italian pride and heritage while leading development and impact for the Mutti brand on the Danish market, then this may be the perfect next step for you!

About Mutti

In Italian kitchens for more than 125 years, the Mutti family has been committed to offer consumers and customers the highest quality of tomato products. Today, Mutti is Italy’s undisputed #1 brand of shelf-stable tomatoes, leader in tomato paste, tomato puree, and Polpa (crushed). Mutti has already become the best-selling brand in Europe and is present in over 96 countries, with a net turnover of 665 million euros in 2023.

Based in Parma, Italy, Mutti selects only the highest quality Italian tomatoes from the best farmers, and rigorously measures and monitors every single stage in the production process. Mutti remains rooted in its values of simplicity, continuous pursuit of excellence, sustainability, transparency, and respect for – and growth of its people. The founder and namesake established these values more than a century ago and the heritage is now carried forward by current CEO, Francesco Mutti.

About Mutti Nordics

In a market highly dominated by private label Mutti is the number one tomato brand in all Nordic markets; with a market share of +25% in Sweden, Norway, Finland and Iceland and +10% in Denmark. Mutti is the brand driving the market. Since 2018, when Mutti Nordics was established, they represent more than 85% of the total volume growth within Nordic retail. That makes Nordics the area outside Italy where people love the Mutti brand the most in the world.

Mutti Nordic has since the start 2018 been acting as an agent in all the Nordic countries either through importers or direct with retail and Horeca customer. Now they are preparing for taking the next step in the Danish market. To continue the fruitful journey Mutti Nordic is now looking for a Key Account Manager for the Danish Market, reporting to the Sales Manager of Sweden & Denmark, while having close cooperations with colleagues in Nordic Marketing and Finance, as well as the engaged Mutti Team in Italy.

This is a broad and exciting role where you will contribute with your customer understanding and joint business planning in particular. In this role you will have a broad range of central contacts with the leading Danish retailers and foodservice customers and close cooperations with the local sales partner. Your drive and devotion will be important factors in building Mutti’s continuous success.

Your main responsibilities :

• Operational responsibility of Mutti’s key customers in Denmark for both retail and HORECA business, including the management of the relationship with 3rd party sales team and distributors
• Yearly and periodic definition of objectives and strategies for the assigned Key Accounts
• Annual negotiations about assortment, promotion & sales activities, to ensure Mutti’s financial and commercial targets achievement
• Formulation & implementation of individual customer development plans including promotions and sales activities and monitoring of successful implementation
• Striving and working towards preferred supplier status, securing a strengthened market position as the category captain / expert.
• Management of customer budgets within guidelines
• Responsible for accurate & timely sales & volume forecast planning
• Regular market review & competition analysis
• Generating business insights through Nielsen & POS data
• Attending regular food / trade fairs and other events

Teamwork is essential at Mutti so cooperation and collaborative skills are crucial. This is a unique opportunity to join a motivated and growing Nordic team and becoming a key player in shaping the future success. The position is a full time permanent employment, based in the Copenhagen area.

Your background & profile

We are looking for a senior and established Key Account Manager, an expert of the Danish FMCG market if you will, that can tell the rest of us “how to do it” to grow further in Denmark. We see that you have some solid years of experience from working with customer development managing similar responsibilities in the same type of setting . As a member of a Nordic team you will be important both as a source of knowledge in your field but also act as the expert of the Danish market within Mutti forums. Your English is naturally flawless and you speak Danish fluently, Swedish knowledge is a plus. You have an academic degree in business, marketing or similar.

Your application

For this recruitment Mutti is partnering with Academic Search International. All information is handled confidentially in accordance with Academic Search Integrity Policy as well as the new data protection act, GDPR. This means that we can only process applications coming through the applications system. Thank you for your understanding.

We are evaluating applications continuously, so we welcome your application promptly!

For more information about the process please contact Recruitment Manager Betty Thoresson, , or Senior Recruitment Consultant Martina Josefsson,

Academic Search International is one of Scandinavia’s most merited companies within Executive Search, Recruitment & Interim Management. Our focus is people with documented manager- and specialist competences. We have close collaborations with national and international companies with strong brands and purpose. Our mission is to unite the best qualified candidates with the toughest challenges at the most interesting companies in Sweden. Our values are KNOWLEDGE, ENGAGEMENT, RESPONSIBILITY and COLLABORATION. Through these values, we make a difference in all our relationships.